Q4 is here. With Black Friday, Cyber Monday, and holiday shopping already in full swing, your Google Shopping campaigns must be at their peak. What you do right now determines how well you capture that demand.
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Running marketing campaigns across Google Ads, SEO, social media, and email can get overwhelming. Without a standardized approach, your data and insights can become scattered, leading to poor decision-making and wasted resources.
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Managing SEO and PPC data can be overwhelming, especially with the transition to Google Analytics 4. But Looker Studio (formerly Google Data Studio) simplifies the process by pulling all your analytics into one place. A combined dashboard makes analyzing data and making quick, informed decisions easier.
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Paid (PPC) and organic (SEO) search shouldn’t operate in silos. When each channel is integrated, new growth opportunities are unlocked. Data from one can help fuel the other, creating a more effective, unified search strategy.
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The new August core algorithm update strengthens Google’s ongoing effort to prioritize content that genuinely helps users. Google aims to do this by targeting and devaluing content created to mainly rank high for keywords as opposed to providing helpful information and value to users in conducting a search.
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In a surprise, Google announced it will not delete third-party cookies in Chrome as planned. Instead, the tech giant will launch a new Chrome feature to give users more control over their web browsing privacy.
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Learn how search engine optimization best practices like embracing AI integration and hyper-personalized content can optimize results and maximize ROI.
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Learn how paid social best practices like year-over-year benchmarking and leveraging platform insights can optimize results and maximize ROI.
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Learn how paid search best practices like A/B testing alternate budgets and exploring emerging ad platforms can optimize results and maximize ROI.
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Eyeful Media is a cause-based marketing agency. Here’s what’s great about working for a company that does what it can to give back.
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Discover a ChatGPT persona prompt brand voice workflow that helps improve content quality to connect with your target audience.
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The Bed Bath & Beyond rebrand has had mixed SEO results so far. Learn how to improve organic traffic from the Overstock experience.
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Learn about the new AI social media experiences and features that encourage creativity, connection, productivity, and self-expression announced by Meta.
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Unlock trust-building strategies for your business and elevate your client relationships.
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Retail media strategies target users already in a marketplace or on a retail media platform. Examples of marketplaces include Amazon, Instacart, and Walmart, along with others.
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Learn how to navigate small business marketing budgets to drive better results from your advertising investment.
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Discover why website usability testing is essential. Learn how to unlock revenue and surface opportunities to improve the customer experience.
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Explore examples of how nonprofits have successfully leveraged Shopify’s website platform to expand their reach and drive more donations.
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Eyeful CEO Antonella Pisani published an article in the Harvard Business Review with advice for young leaders. In the piece, she described five areas leaders often struggle with and how to overcome them.
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