Paid Search Management (SEM)
Our team features highly experienced paid search managers that act as an extension of your team. We help companies solve complex problems to maximize their profit or other performance targets.
Overview
Like having an in-house PPC management team. But better.
Our approach to managing SEM / paid search compares more closely to having an in-house digital marketing team, as opposed to a typical overburdened advertising agency.
Eyeful’s marketers work on just a few paid search accounts so that they can truly get to know your business, and we provide direct access to our marketers rather than using account managers. We’re a Google Ads (formerly Adwords) partner with experience leading pay-per-click (PPC), Shopping, YouTube & Display budgets up to $70 million per year.
Our team is well-versed in leveraging modern SEM management functionality such as Performance Max (Pmax). We find the best blend of manual and automated bid strategies to help achieve your top and bottom-line goals.
why choose eyeful
innovative
Receive the latest thinking from passionate search marketing experts.
Accessible
Communicate directly with your SEM manager, not an account manger.
Transparent
You’ll have access to all of your accounts and data. Always.
WHAT WE DO
We always begin with an audit and analysis of what’s working, not only within your current program but also for your business as a whole. From there, we will identify any quick wins to implement while developing a plan to implement larger changes or those that require more planning.
Our marketers are well-versed in media mix analysis, forecasting, and modeling to help ensure your profitability goals are met or exceeded.
Eyeful Media is a paid search marketing agency. We provide SEM and PPC services for B2B and B2C clients. SEM is a digital marketing acronym for search engine marketing. PPC stands for pay-per-click services.
Our team of paid search consultants is experienced and dedicated. We align with client goals to become an extension of your internal team.
The paid search campaigns our teams manage help increase website traffic, improve leads, and maximize ROI. Areas of focus for our team are listed below.
Paid Search Agency Services
Remarketing Campaigns
Campaign Management Setup
PPC Audit Services
Bing and Google Search Ads
Display Ads
Google Shopping Ads
Local Services Ads
Landing Page Optimization
Performance Monitoring
Keyword Research
Data-Driven Approach
Project Management Support
Team Meetings
Transparency & Reporting
PPC Coaching & Best Practices
Paid Search Management S.M.A.R.T. Goals
Our paid search campaigns feature PPC S.M.A.R.T. Goals that help navigate our journey to success. Examples of these Specific, Measurable, Achievable, Relevant, and Timely PPC Goals are below.
S: Specific - Goals could include improving clicks, CPC, or increasing paid conversions by a certain percentage.
M: Measurable - Monthly reports help measure paid search progress and quantify goals regarding paid traffic trends and conversions.
A: Achievable - We focus on achievable goals and work to identify conversion-related keywords that help drive paid search revenue.
R: Relevant - Our PPC campaigns drive relevant paid advertising traffic to your website that takes a desired action when they arrive.
T: Timely - Our PPC services establish benchmark points and include deliverable dates for PPC strategies and updates.
Services
Google Ads Management
We primarily manage B2B and B2C accounts with budgets from $250,000 per year to $8,000,000 or more, but have experience leading accounts up to $70M a year.
Google Shopping Management
Our team is well versed in feed optimization, query fencing and other techniques designed to maximize your return from Google Shopping.
Bing Ads Management
We believe in testing Bing Ads & Shopping for our clients. Why ignore part of the market? Sometimes Bing produces higher ROI on an incremental basis.
Landing Page Optimization
When we run paid media campaigns, we also focus on ensuring your landing pages are working hard - whether part of your ecommerce site or standalone pages for lead generation.
Audits & Oversight
If you already have a digital marketing agency in place, or want to manage your program in house, we also offer audits or can help manage your existing agency
Marketplaces
In addition to managing traditional paid search, we also manage PPC on platforms such as Amazon, Pinterest, Outbrain, Taboola, Instacart and others.
A few of our digital marketing clients
How We Work
Eyeful is a data-driven company, preferring to begin by gathering and reviewing both objective and subjective information. From there, we review competitive data, formulate a plan, implement, measure, and optimize your Ads campaigns to ensure we’re constantly raising the bar on performance.
Paid Search management Process
01
Listen
We begin by asking questions in a kickoff meeting and listening to your team in order to learn about your business, objectives and what you’ve tried before.
02
Strategize
We audit your Google, Bing and Analytics accounts to identify the best paid search campaign & budget strategies to hit your goals.
03
Execute
With your approval, we begin to implement changes in a thoughtful way, rolling out the changes most likely to have a positive impact first.
04
Refine
We measure and analyze performance & results, adjusting or expanding based on findings. We then implement a series of tests to keep scaling and optimizing your program.
Some of Our Favorite Marketing Partners
Testimonials
Testimonials
Frequently asked questions about Paid search
+ What is Paid Search?
When you enter a query into a search engine you are presented with a list of results. This search engine results page, or SERP, includes organic results and paid results. Paid search results feature a box with the word “ad” before the listing.
This means that a company has paid to have their page show up at the top of the list. This is managed through a Google Ads campaign which charges you when someone clicks on that link to send traffic to your website.
+ What is Paid Search Marketing?
Paid search is a practice that includes advertisers paying search engines like Google for ad placement on a search engine results page. Paid search marketing refers to the strategic planning, implementation and mangement of paid search ads or a paid search campaign.
There are several different factors that a paid search marketing team will manage in order to determine the best placement for their ads. Examples includes bidding, landing page quality scores, ad thresholds, keyword popularity, search context, impact of ad extensions and more.
+ How To Calculate Paid Search ROI
The goal of a paid search campaign is to bring more visitors to your website who then take an action you want them to take. This could include becoming a new contact, downloading a whitepaper, signing up for a sales consultation or buying a product.
To calculate the ROI on Paid search, take the revenue that resulted from your ads and listings, subtract your overall cost, then divide by your overall costs (ROI = Revenue - Cost) / Cost).
+ How Can Paid Search Drive Revenue?
Targeted ads: Paid search marketing allows advertisers to target specific keywords and phrases related to their business. This targeted approach can increase users' likelihood of clicking on their ads and visiting their websites.
Increased visibility: Paid search ads are displayed prominently at the top of SERPs, above organic search results. This increased visibility can make it more likely that users will click on the ads and engage with the brand.
Immediate results: Unlike organic search optimization, which can take time to see results, paid search marketing can drive traffic to a website almost immediately. This can be especially useful for businesses that need to generate traffic quickly, such as during a product launch or seasonal promotion.
Our paid marketing team brings the best of both worlds - experience from managing large in-house programs like Crate & Barrel, Grainger and JCPenney to time with agencies such as Sidecar and Seer.
Other services
Explore complementary services to round out your digital marketing efforts.
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