As AI transforms how users search and discover content, the rules of SEO are rapidly evolving. At Eyeful Media, we’re seeing a shift from broad, homepage-led architectures to intent-driven microstructures—where every page serves a clear, singular purpose. In this new paradigm, it’s not just about ranking—it’s about resonating with both users and AI systems. Our latest insights unpack how web content must now align with informational, navigational, or transactional goals to earn visibility in AI-generated overviews. Learn how to structure your site for the future of search: where purpose meets performance.
Read MoreGoogle recently introduced AI mode, which is changing how results show up and how we write for them. This next step in Google’s Search Generative Experience (SGE) is designed to answer questions more organically using live, relevant web content. This feature prioritizes helpful, accurate sources and uses conversational responses to better reflect how people actually search online.
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