From serious articles about things like workplace wellness digital marketing to fun things like digital nomad adventures and podcasts
Subject matter expert (SME) interviews bring firsthand knowledge into your content, making it more credible, engaging, and SEO-friendly. In this guide, we cover why expert voices boost authority, how to plan and run effective interviews, and ways to repurpose insights across multiple formats. You’ll also learn practical tips for introducing experts, structuring interview articles, and scaling the results into blogs, newsletters, or thought leadership campaigns.
Read MoreGoogle’s June 2025 Core Update reshaped search results by rewarding original, human-authored content and improving how queries match relevant pages. Sites with fast load times, clear authorship, and credible sources saw gains, while low-quality or AI-generated pages dropped. This article breaks down what changed, why it matters, and the steps you can take to keep your SEO strategy resilient.
Read MoreAI bots now make up the majority of web traffic, often scraping content without giving publishers credit or revenue. Cloudflare’s new Pay Per Crawl program flips the script, letting websites block, charge, or allow AI crawlers on their own terms. This shift could reshape digital monetization, bringing new revenue opportunities but also big strategic decisions for publishers.
Read MoreCallouts are one of the most effective tools for making SEO content clear, engaging, and conversion-friendly. By breaking up copy with FAQs, checklists, definitions, and examples, you lower cognitive load and capture reader attention. This article shares Eyeful’s proven callout framework, placement strategies, and KPIs to track, helping you turn ordinary content into high-value assets that rank and convert.
Read MoreLearn how AI is changing SEO and why mid- and bottom-funnel content drives better results. See how to adapt your strategy for higher-intent traffic.
Read MoreDiscover an actionable framework for technical content that builds authority, showcases product value, and converts high-intent B2B & SaaS leads.
Read MoreTrust is the backbone of any successful financial services SEO strategy. This article breaks down why Google's YMYL guidelines, E.E.A.T. principles, and regulatory compliance matter so much—and how to use them to boost your rankings and credibility.
Read MoreGoogle’s Audio Overviews bring voice to search results. Learn how this shift affects SEO, and how to structure content that’s ready for spoken summaries.
Read MoreSee how ChatGPT, Google AI, and Perplexity choose sources. Learn how to adjust your SEO and content strategy to get cited in AI responses across platforms.
Read MoreDiscover how ChatGPT, Google, and Perplexity choose their sources and what AI citations reveal about SEO trends, visibility, and staying competitive.
Read MoreThis step-by-step guide explains how to track AI-driven traffic in GA4 using two methods: Explorations and Primary Channel Groups and addresses the impact of AI platforms like ChatGPT and Perplexity on website traffic, which often doesn't show up as direct clicks
Read MoreAs AI transforms how users search and discover content, the rules of SEO are rapidly evolving. At Eyeful Media, we’re seeing a shift from broad, homepage-led architectures to intent-driven microstructures—where every page serves a clear, singular purpose. In this new paradigm, it’s not just about ranking—it’s about resonating with both users and AI systems. Our latest insights unpack how web content must now align with informational, navigational, or transactional goals to earn visibility in AI-generated overviews. Learn how to structure your site for the future of search: where purpose meets performance.
Read MoreGoogle recently introduced AI mode, which is changing how results show up and how we write for them. This next step in Google’s Search Generative Experience (SGE) is designed to answer questions more organically using live, relevant web content. This feature prioritizes helpful, accurate sources and uses conversational responses to better reflect how people actually search online.
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