Posts in Content
5 Creative Ways to Repurpose Your Blog Content
5 Creative Ways to Repurpose Your Blog Content

A successful content marketing blog strategy is determined by how much value you get out of the posts you publish. Blog posts are an investment that takes time and effort; however, most businesses only use each blog once. Why not take that investment and strategize so you get more out of it? That’s where content repurposing comes in. This strategy involves taking pieces of a blog and reshaping them for different channels. In this article, we’ll cover five creative strategies that will help you get more out of your content.

Read More
Content, SEOLori Coiacontent marketing, seo
Addressing Customer Pain Points with Content Marketing
Addressing Customer Pain Points with Content Marketing

Customer pain points are the frustrations or blockers that stop people from becoming buyers. When your content speaks directly to those concerns, it becomes a solution rather than just a sales tool. That’s especially important now. Only 3% of companies are considered truly customer-obsessed. 39% have declined in customer experience quality over the past year. Below, we’ll break down pain points, how to uncover them, and how to use content to respond. 

Read More
Content, SEOTodd O'Rourkecontent marketing, seo
Chasing AI Scores? Here’s Why It’s Hurting Your Content
Chasing AI Scores? Here’s Why It’s Hurting Your Content

Chasing a high "human" score from AI detectors is a flawed strategy that hurts content creators. These tools are often inaccurate and inconsistent, frequently mislabeling quality human writing. This leads to wasted time on unnecessary revisions that can strip your content of its unique voice. Read this blog to learn why focusing on AI scores is a mistake and what you should be doing instead to create content that actually ranks and connects with your audience.

Read More
Content, AI, SEOLori Coiacontent marketing, ai, seo
How to Use Subject Matter Expert Interviews for High-Impact Content
How to Use Subject Matter Expert Interviews for High-Impact Content

Subject matter expert (SME) interviews bring firsthand knowledge into your content, making it more credible, engaging, and SEO-friendly. In this guide, we cover why expert voices boost authority, how to plan and run effective interviews, and ways to repurpose insights across multiple formats. You’ll also learn practical tips for introducing experts, structuring interview articles, and scaling the results into blogs, newsletters, or thought leadership campaigns.

Read More
Content, SEOTodd O'Rourkecontent marketing, seo
Cloudflare’s Pay Per Crawl: A New Era for Content Monetization
Cloudflare’s Pay Per Crawl: A New Era for Content Monetization

AI bots now make up the majority of web traffic, often scraping content without giving publishers credit or revenue. Cloudflare’s new Pay Per Crawl program flips the script, letting websites block, charge, or allow AI crawlers on their own terms. This shift could reshape digital monetization, bringing new revenue opportunities but also big strategic decisions for publishers.

Read More
Content, AI Search, SEOTodd O'Rourkeseo, ai search, content marketing
How to Implement Callouts to Create Valuable Content
How to Implement Callouts to Create Valuable Content

Callouts are one of the most effective tools for making SEO content clear, engaging, and conversion-friendly. By breaking up copy with FAQs, checklists, definitions, and examples, you lower cognitive load and capture reader attention. This article shares Eyeful’s proven callout framework, placement strategies, and KPIs to track, helping you turn ordinary content into high-value assets that rank and convert.

Read More
SEO, ContentLori Coiacontent marketing, seo