Digital Marketing Audits

Let our marketing experts put fresh eyes on your digital marketing to uncover issues & opportunities.

Overview

Proven Marketers Focused on Identifying Growth & Profit Opportunities.

Unlike most digital marketing agencies, we use only senior-level talent to conduct our marketing audits. Our digital marketing professionals bring an average of 12 years of experience, from leading in-house roles and agencies. Companies in our backgrounds include Crate & Barrel, Lulu’s, JCPenney, Sidecar Interactive & Seer.

WHAT WE DO

Our approach begins and ends with the data, and is highly detailed. We don’t provide free marketing audits for a reason - they tend to be surface level, and that simply isn’t us. Our typical audits include reviewing your web analytics, digital marketing channels, competitive intelligence and 3rd party data sources.

Services

Marketing Audits

We explore all marketing channels to return with a prioritized list of opportunities across digital channels.

SEO Audits

Deep dives into SEO technical, content and linking aspects to highlight issues & opportunities.

Paid Media Audits

Reviews of your paid search and Google & Bing shopping accounts, or Social Media.

Audits

Audits help uncover ranking and traffic limitations. We can help discover issues related to content, linking, and site architecture with our full site audit.

Site Migrations

Redesigns, platform migrations, or url moves can be detrimental to organic rankings and traffic if not done correctly. Our team will help you through the process to ensure a smooth transition.

SEO Split Testing

Learn on the fly with our split testing capabilities. We can test different site elements across a set of pages to determine if language, tone, length, or word usage positively impacts rankings and traffic.

Let’s Chat

Testimonials

“They really listen to the client to make sure they are delivering what is expected and more.”

-Alison S. CEO

Services: Paid Search & Shopping Management

“I love our Eyeful team! Amy, Natasha, and Tim are all fantastic and bring so much knowledge to the table. It's a joy to work with them, and we've been seeing some positive growth and results.”

-Isaidys D., Demand Marketing Mgr

Services: Paid Search, SEO, Digital Strategy, Business Strategy

“Their ability to provide transparent and clear direction gave us confidence in their direction. Along with a strong ROI!”

— Jason Needleman, CEO at Peacock Alley

Services: Paid Search, Paid Social, Digital Strategy, Business Strategy, Digital Transformation

“The team has opened our eyes to so many ways we can grow our online business, it's incredible!”

— Alysa, Ylang 23 & Wildlike

Services: Paid search & shopping, Digital strategy

“Excellent work - absolutely love the insights into the problems and outcomes we should focus on for this audience. I also appreciate the broader analysis of our current digital marketing and existing gaps/opportunities.”

— Andy Nester, CMO at Social Chorus

Services: Digital strategy, Business strategy

“Their thoroughness helps provide a solid recommendation for future structure and growth along with key immediate actions to make a difference.”

— Cody, Neighborly

Services: Digital strategy

“We came into this project needing data to back up our decisions. We were able to take the data we received and organize it into more bite-size tasks based on quick wins and priority.”

— Crystal French, Director of Marketing at Everything Kitchens

Services: Digital strategy, Analytics

“With the help of Eyeful Media, the success of the project was reflected in the launch of the larger migration process. The team's communication and workflow were seamless and provided project updates regularly. “

— Kristin Atwell, Owner Atwell Designs

Services: Digital strategy, Shopify Plus consulting

“They're very committed to our success, which makes them stand out among other companies.”

— Heather, former Director of eCommerce at KidKraft

Services: Paid search & shopping management, Digital marketing strategy, Digital transformation strategy

Trusted by Leading Mid Market Businesses

How We Work

Eyeful is a data-driven agency, preferring to begin by gathering and reviewing both objective and subjective information. From there, we review competitive data and prioritize our findings to ensure your team tackles the most meaningful items first.

01

Listen

We begin by listening to your team in order to learn about your business, objectives and what you’ve tried before.

02

Evaluate

We audit existing campaigns and competitors to identify the best campaign strategies and tactics.

03

Implement

With your approval, we begin to implement changes in a planful way, rolling out the changes most likely to have a positive impact.

04

Optimize

We measure and analyze results, adjusting or expanding based on findings. We then implement a series of tests to keep growing and ensuring we find the best recipe for success.

Results

Eden Green

The team implemented foundational SEO strategies and created a content strategy. With no prior SEO work done to the site, it experienced significant growth over the last year.

200+%

Increase in organic traffic

600%

Increase in rankable organic keywords

“Eyeful has been the ultimate partner in optimizing our organic search to drive real value to our business. The impact is meaningful to our success.”

— Garret Seevers, VP Marketing Bstock Solutions

Meet the Team

Our digital marketing team brings an average of 12 years of experience from leading companies and agencies.

Featured

Brian Free

Nick Bomersbach

Joe Carroll

Kelly Pollock

Natasha Brandt

Brendan Bowers

Marcela De Vivo

Todd O’Rourke

Bill Caton

Jordan Coon

Tyler Laco

Taylor Magill-Sterritt

Lawson Robinson

Ty Anderson

Emily Iten

frequently asked questions about digital marketing audits

+ What is a digital marketing audit?

A digital marketing audit is a customized set of reports that evaluates the performance of a comprehensive digital marketing program.

An audit will assess strategies and performance of paid search, SEO, paid social media campaigns, website performance, and potentially other digital marketing channels. The goal is to identify what is working and what is not while providing actionable steps for optimization and improvement.

+ What is an SEO audit?

An SEO audit reviews and identifies organic website performance while highlighting actionable steps for improvement and growth. This audit will review technical areas of a website related to how the website is crawled, on-page SEO elements, and content.

An SEO audit reviews how a website is crawled and indexed by search engines like Google while evaluating internal and external linking. The SEO audit will also report on KPIs that are critical for organic success in the future while helping to establish measurable benchmarks.

+ What is a paid media audit?

A paid media audit evaluates your digital advertising campaigns to highlight what is working and what areas need to be improved. Along with identifying critical areas of underperforming campaigns, a paid media audit will also include actionable strategies for growth.

An audit's focus areas could include advertising campaign structure, targeting practices, bidding strategies, conversion tracking, ad copy and imagery, and more to improve ROI (return on investment).

+ Why is an analytics audit important?

An analytics audit thoroughly reviews the capture and integration of data related to marketing activities to inform decision-making in the future better.

Data-driven strategies are at the core of every successful marketing campaign. These audits ensure that reporting best practices are in place and that the data you rely on is clean and accurate.