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Google’s June 2025 Core Update reshaped search results by rewarding original, human-authored content and improving how queries match relevant pages. Sites with fast load times, clear authorship, and credible sources saw gains, while low-quality or AI-generated pages dropped. This article breaks down what changed, why it matters, and the steps you can take to keep your SEO strategy resilient.
Read MoreGoogle recently introduced AI mode, which is changing how results show up and how we write for them. This next step in Google’s Search Generative Experience (SGE) is designed to answer questions more organically using live, relevant web content. This feature prioritizes helpful, accurate sources and uses conversational responses to better reflect how people actually search online.
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