Collection expansion SEO for Shopify improves your store’s search rankings, traffic, and revenue. This growth strategy identifies valuable keyword gaps and creates relevant collection pages to rank for those terms.
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The new August core algorithm update strengthens Google’s ongoing effort to prioritize content that genuinely helps users. Google aims to do this by targeting and devaluing content created to mainly rank high for keywords as opposed to providing helpful information and value to users in conducting a search.
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