Our team delivers increased search visibility through data-driven technical and strategic SEO & content strategy to help grow your business.
We focus on helping you drive revenue & leads, not just traffic.
Our team of seasoned experts works closely with our agency’s clients to increase organic search visibility, traffic, and revenue. Each team member has worked in-house and understands how to navigate internally to get important information and projects into the hands of decision-makers.
Our data-driven approach backs up the work that we recommend that will have the most impact on your business. Eyeful’s experience spans both B2C and B2B, including eCommerce, content websites, and lead generation.
Our goal is to understand your business objectives and to help you achieve them in the shortest possible time frame. The SEO team will audit your existing B2B or B2C website and SEO strategy to determine weaknesses, strengths, and opportunities.
Following the audit phase, our organic SEO consultants will work with internal stakeholders to create an SEO strategy and plan that will increase search visibility and reach client success goals. We offer comprehensive white hat search engine optimization services, including content, technical and linking strategy & management.
Our Search Engine Optimization (SEO) consulting services provide strategies and tactics designed to grow organic website traffic and revenue. SEO earns keyword rankings by comprehensively answering a search query with helpful website content. As opposed to paid search, where you pay advertising dollars to a search engine for a top position, SEO is about improving Page 1 visibility through earned rankings.
On a search engine like Google, roughly 100 organic positions or pages are indexed for a particular query. A foundational SEO goal is for your website pages to start ranking in the top 100 for a relevant search query. Then, SEO strategies would drive further growth into the top-25, top-10, top-3, or the top spot overall to capture an increasing amount of website traffic. The more your organic visibility increases, the more search queries you can begin to convert into website traffic and paying customers.
Our Search Engine Optimization campaigns feature SEO S.M.A.R.T. Goals aligned to improving ROI. Examples of these Specific, Measurable, Achievable, Relevant, and Timely SEO Goals are below.
S: Specific - Goals could include improving rankings for a specific keyword or increasing organic conversions by a certain percentage.
M: Measurable - Monthly reports help measure SEO progress and quantify goals regarding keyword movement, traffic trends, and organic conversions.
A: Achievable - We focus on achievable goals and work to identify conversion-related keywords that help drive organic revenue.
R: Relevant - Our SEO campaigns are designed to drive relevant organic traffic to your website that takes an action you want them to take.
T: Timely - Our organic search engine optimization services establish benchmark points and include deliverable dates for SEO strategies and updates
Technical Strategy
A review of the site’s architecture and technical foundation will be audited so that gaps are identified and solutions included in our go-forward plan.
Content Strategy & Copywriting
Our experienced content team will determine keyword and topical strategies to ensure that the site is maximizing exposure. For companies with an in-house staff, we offer content brief creation, as well as SEO…
Off-Site Optimization
Improve off-site ranking factors by first understanding where the site sits compared to the competition. Building a sustainable link-building strategy that earns links organically.
Audits
Audits help uncover ranking and traffic limitations. We can help discover issues related to content, linking, and site architecture with our full site audit.
Site Migrations
Redesigns, platform migrations, or url moves can be detrimental to organic rankings and traffic if not done correctly. Our team will help you through the process to ensure a smooth transition.
SEO Split Testing
Learn on the fly with our split testing capabilities. We can test different site elements across a set of pages to determine if language, tone, length, or word usage positively impacts rankings and traffic.
“They are a part of my team. I see them as Axway almost.”
-Paula S., Global Director, Marketing
Services: Paid Search (PPC), Organic Search (SEO), Content Development
“We use Eyeful as our SEO Agency! They are by far THE BEST agency I have worked with. They are incredible experts and show just as much passion for our business as we do! They always keep our best interests and north star front and center to make sure we are working towards and prioritizing the right things. <3”
-Jordanne D, Digital Director
Services: SEO (search engine optimization), Paid Social
“The ideas and expertise they bring to the table which take us way beyond our competition and sets us up for success.”
-Chris M., Main Event / Dave & Busters
Services: Organic Search (SEO), Content development
“I love our Eyeful team! Amy, Natasha, and Tim are all fantastic and bring so much knowledge to the table. It's a joy to work with them, and we've been seeing some positive growth and results.”
-Isaidys D., Demand Marketing Mgr
Services: Paid Search, SEO, Digital Strategy, Business Strategy
“Eyeful has been the ultimate partner in optimizing our organic search to drive real value to our business. The impact is meaningful to our success.”
— Garret Seevers, VP of Marketing at B-Stock Solutions
Services: Organic Search (SEO)
“The team works really well with us as well as the leadership of the clients we connect them with.”
— Faton, Sumeru Equity Partners
Services: Portfolio company support, Content marketing
“She has an analyst's logical mind for results and a marketer's heart to spot potential emotional connections.”
— Andrea Pearson, CMO at DispatchHealth
Services: SEO Strategy
How We Work
Our team will help identify the best approach for your SEO needs based on the competitive landscape. We shape our strategies and services to offer a custom solution that will help your company reach its business & financial goals. Our copywriting staff can help write meta tags, product page copy, category descriptions, blog posts, ebooks, and content that can be used for guest posting.
We begin all engagements with a robust kick off to learning about your website, business and objectives.
We audit your existing website(s) and competitors to identify areas of opportunity and anything that may be in the way of improving SEO rankings.
We partner with your internal team to recommend changes to your website and content. Our team provides detailed requirement and QAs changes.
We track and analyze results, adjusting our strategies as needed. We partner with your team to build & add relevant content to drive revenue growth.
The team implemented foundational SEO strategies and created a content strategy. With no prior SEO work done to the site, it experienced significant growth over the last year.
Increase in organic traffic
Increase in rankable organic keywords
“Eyeful has been the ultimate partner in optimizing our organic search to drive real value to our business. The impact is meaningful to our success.”
Receive the latest thinking from leading SEO experts.
Communicate directly with an SEO leader, not an account manager.
We share what we know so that you can learn more along the way.
SEO Account Management
Overarching SEO Strategy
S.M.A.R.T. SEO Goals
Data-Drive Approach
Project Management Support
Team Meetings
Transparency & Reporting
Keyword Research
Technical SEO Audit
Backlink Analysis
Site Migration Support
Content Strategy
Technical Strategy
On-Page Strategy
Internal Linking
Meta Titles & Meta Descriptions
Image Alt Text
SEO A/B Testing
Organic Conversion Strategies
Keyword Rankings
Organic Traffic
Technical Strategy
SEO Coaching & Best Practices
SEO is short for Search Engine Optimization. It refers to the practice of generating organic traffic or organic revenue by improving your website’s visibility in search results.
Optimizing a website for SEO involves adhering to technical and linking best practices while comprehensively structuring your content to answer a relevant search query.
Investing in SEO services will help increase online visibility for your business or brand. This will result in measurable improvements for KPIs like keyword rankings, organic traffic, and organic conversions.
Top organic results from a search engine optimization campaign can put your company in a position to reach new customers who discovered your brand by searching for the products, services, or solutions you offer.
SEO ROI compares the investment in an SEO campaign with the revenue generated by its results. In an e-commerce experience, this would refer to the organic revenue generated less the SEO retainer. The mathematical formula for SEO ROI is (Organic Revenue - SEO Retainer) / SEO Retainer.
Our SEO leaders bring an average of 15 years of experience in organic search, both from leading in-house programs and well respected agencies.
Our team predicted a non-branded traffic drop for a leading private equity firm. Read the details about what we found.
Our client saw a significant drop in organic traffic that greatly impacted revenue. They needed insight into the problem and an SEO strategy to correct it.
Eyeful Media increases page one keywords (pos. 1-10) by 451% from time of hire to September 2022
Eyeful Media built an SEO & Content program that improved top-3 keyword rankings by 270% and clicks by 28%.
Eyeful Media helps Azuga increase organic sessions by 142% and goal completions by 110% with SEO and Content.
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