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LinkedIn ads for lead generation often spark the same question: Are Conversation and InMail ads better than feed ads? The answer is that each plays a role. Conversation ads can be effective, particularly for lead capture, but they work best as part of a larger campaign. We explore how and when to use each format.
Read MoreLearn how to run effective B2B ad campaigns on Reddit with targeting tips, copy advice, and community-first strategies.
Read MoreFor years, traditional attribution models have inflated performance metrics. But the game is changing. Meta's incremental attribution flips the script, forcing marketers to measure the true impact of their ads by isolating conversions that would not have happened otherwise.
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