Google’s Audio Overviews bring voice to search results. Learn how this shift affects SEO, and how to structure content that’s ready for spoken summaries.
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See how ChatGPT, Google AI, and Perplexity choose sources. Learn how to adjust your SEO and content strategy to get cited in AI responses across platforms.
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Discover how ChatGPT, Google, and Perplexity choose their sources and what AI citations reveal about SEO trends, visibility, and staying competitive.
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This step-by-step guide explains how to track AI-driven traffic in GA4 using two methods: Explorations and Primary Channel Groups and addresses the impact of AI platforms like ChatGPT and Perplexity on website traffic, which often doesn't show up as direct clicks
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AI is popping up in more tools, teams, and conversations. Because of this, many feel pressured to immediately jump in. However, diving in without a plan leaves teams spinning their wheels. Before you add AI into the mix, it’s worth taking a step back.
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Watch our webinar recording, “Smarter Paid Search: Blending AI with Human Strategy,” where Eyeful’s experts share how we use tools like ChatGPT, Gemini, and Google Ads automation to work faster, think deeper, and focus on what really moves the needle.
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As AI transforms how users search and discover content, the rules of SEO are rapidly evolving. At Eyeful Media, we’re seeing a shift from broad, homepage-led architectures to intent-driven microstructures—where every page serves a clear, singular purpose. In this new paradigm, it’s not just about ranking—it’s about resonating with both users and AI systems. Our latest insights unpack how web content must now align with informational, navigational, or transactional goals to earn visibility in AI-generated overviews. Learn how to structure your site for the future of search: where purpose meets performance.
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Google recently introduced AI mode, which is changing how results show up and how we write for them. This next step in Google’s Search Generative Experience (SGE) is designed to answer questions more organically using live, relevant web content. This feature prioritizes helpful, accurate sources and uses conversational responses to better reflect how people actually search online.
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For years, traditional attribution models have inflated performance metrics. But the game is changing. Meta's incremental attribution flips the script, forcing marketers to measure the true impact of their ads by isolating conversions that would not have happened otherwise.
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At Eyeful Media, we believe AI works best when it supports, not replaces, human expertise. We asked our paid media team to share how they’re using AI today, where it helps the most, and where caution is still needed. Here’s what they had to say.
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In the race to embrace artificial intelligence, many organizations are quick to experiment with tools, pilot new technologies, and explore exciting use cases. But to truly unlock AI’s transformative potential, a deeper journey must be taken, moving from foundational readiness, through team fluency, and ultimately toward organizational maturity.
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Google Marketing Live 2025 delivered a clear message: the future of digital marketing is powered by AI, automation, and intent-driven experiences. With several updates across Google Ads, YouTube, and measurement tools, brands now have more ways to connect with customers at every stage of their journey.
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Artificial Intelligence is no longer a vision for the future—it’s a pressing reality reshaping how go-to-market teams operate, decide, and grow. At our recent event, leaders from Eyeful Media, Hyperscayle, Syncari, and Workiva came together to unpack what it truly means to be AI-ready. From building trust in data to developing team fluency and moving beyond pilot programs, the conversation focused on practical, scalable ways to integrate AI across the revenue engine. The core takeaway? AI’s power lies in better, faster, more efficient decision-making—if you’re clear on your purpose and have the foundations to support it.
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Collection expansion SEO for Shopify improves your store’s search rankings, traffic, and revenue. This growth strategy identifies valuable keyword gaps and creates relevant collection pages to rank for those terms.
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LLMs like ChatGPT and Bard are reshaping SEO, prioritizing structured data, page speed, and authoritative content over design-heavy websites. Learn how to optimize for AI-driven search with schema markup, simplified site architecture, and voice search strategies. Stay ahead—adapt your SEO for the future.
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While some may become enamored with top-of-funnel traffic metrics, our team focuses on users' actions once they arrive on the website. Learn more.
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To stay ahead in 2025, you need to know the trends shaping how brands connect with people. From short videos to shopping on social, these changes are opening up big opportunities.
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Q4 is here. With Black Friday, Cyber Monday, and holiday shopping already in full swing, your Google Shopping campaigns must be at their peak. What you do right now determines how well you capture that demand.
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Running marketing campaigns across Google Ads, SEO, social media, and email can get overwhelming. Without a standardized approach, your data and insights can become scattered, leading to poor decision-making and wasted resources.
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Managing SEO and PPC data can be overwhelming, especially with the transition to Google Analytics 4. But Looker Studio (formerly Google Data Studio) simplifies the process by pulling all your analytics into one place. A combined dashboard makes analyzing data and making quick, informed decisions easier.
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