SEO Grows Eden Green’s Website Organically While Company Revolutionizes Commercial Agriculture
Eyeful Media increases page one keywords (pos. 1-10) by 9,781% from June 2020 to May 2025
Industry: Vertical Farming
Solutions: SEO, Content, and Website Strategy
“Working with Eyeful Media over the past five years has been nothing short of transformational for Eden Green. From day one, they understood the unique challenges of our industry and delivered a strategy that combined deep technical SEO with thoughtful, audience-first content. Their team helped us build a powerful online presence from the ground up—growing our keyword footprint by nearly 6,000%, multiplying our traffic, and turning our blog into a major driver of high-quality leads.
Their team is incredibly easy to work with. They are responsive, thoughtful, and truly invested in our success. From the beginning, we trusted them to do what they do best, and that trust has paid off in massive ways.
We’ve seen our blog become a primary lead driver, our SEO foundation solidify, and our brand emerge as a clear authority in vertical farming.
Eyeful isn’t just a vendor—they’re a key part of our team.”
About Our Client
Eden Green Technology is a next-generation vertical farming company dedicated to making fresh, nutrient-dense produce locally accessible and affordable. Their hydroponic vertical farming technology, housed in cutting-edge greenhouses, allows them to grow produce year-round while conserving land, water, and energy.
The Challenge
When our partnership began in June 2020, Eden Green wanted a marketing plan to establish its organic footprint as a leading vertical farm and hydroponic produce grower.
The primary challenge was to build brand awareness and organic visibility from the ground up in the competitive Controlled Environment Agriculture (CEA) market. They needed a long-term strategy to establish topical authority, attract relevant traffic, and convert that traffic into high-quality leads for their sales pipeline.
Eden Green was not only competing with established players but also with a constant influx of news content about vertical farming, hydroponics, and sustainable agriculture.
Therefore, the core challenges were twofold. First, we needed to build brand awareness and organic visibility from a near-zero starting point. Second, we had to focus on strategy. This meant attracting not just any traffic, but establishing deep topical authority.
The Solution
Eyeful Media developed and executed a multi-faceted, long-term strategy focused on strategic content development, a full-site page relaunch, and foundational technical improvements.
Strategic Blog Content & Topical Authority
To build a robust network of internal links and establish authority, we implemented a comprehensive content strategy:
Audience-First Approach: We worked with Eden Green to develop detailed audience personas. These personas served as the foundation of our content strategy, ensuring every article was tailored to address their target audience's specific needs, questions, and pain points.
Process: Our strategy began with deep content ideation and keyword research. For each approved topic, we developed in-depth content briefs, complete with competitor analysis, before writing the content. This meticulous process ensured every piece was engineered to improve brand visibility.
Topical Focus: We developed content clusters to build authority around Eden Green's key focus areas: Controlled Environment Agriculture, Hydroponics, and Vertical Agriculture.
Funnel-Based Approach: We first targeted Top-of-Funnel (ToFu) content to build brand visibility, then moved to Middle-of-Funnel (MoFu) educational content, and finally to Bottom-of-Funnel (BoFu) articles to drive conversions.
E-E-A-T: A strong emphasis was placed on Google's standards for Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) throughout the entirety of the blog's content.
Today, 60% of all organic leads originate from the blog pages we developed, proving the success of our processes.
Audience-Led Relaunch of Core Pages
After building detailed audience personas that became the backbone of our copywriting and content efforts, we redeveloped and relaunched their essential pages to improve user experience and conversion rates.
This initiative included refreshing their produce pages, core audience pages, and pages detailing their custom processing and labeling services. We also overhauled content explaining Eden Green’s unique technology and general company information, such as their mission, greenhouse technology, and FAQs.
Targeting AI and the Future of Search
Recognizing the shift towards generative AI in search, we implemented a forward-thinking strategy to position Eden Green for success in AI Overviews and other conversational search formats.
Building Deep Topical Authority: We worked to establish Eden Green as an authoritative information hub on its core topics. This involved an editorial strategy with extensive content clustering, covering all relevant topics and subtopics within its niche. This approach strengthened the site’s internal linking structure and helped AI models recognize Eden Green’s deep expertise.
Implementing Comprehensive Schema Markup: We deployed a wide range of schema types to provide search engines with explicit context. This structured data helps AI models understand the purpose of each page, from product details to answers to common questions.
Developing Q&A Content for AI Chat: Anticipating that users will rely on AI for answers, we prioritized creating content in a direct question-and-answer format, particularly within robust FAQ sections.
Enriching Pages with Multimedia and Data: We enriched key pages with diverse assets to provide LLMs with a complete understanding of Eden Green's offerings and expertise. This included high-quality images, videos, and infographics, all with descriptive alt text, file names, and captions with relevant keywords. We incorporated statistical data and graphs where appropriate to back up claims and establish credibility.
Navigational & Technical SEO
Our SEO team helped redevelop the website's navigation to improve user experience and search engine crawlability.
Flattened Architecture: We redesigned the menu so that any key page on the site could be reached within three clicks of the homepage, grouping categories logically for a more intuitive user journey.
Crawlable Menu: We guided the switch from a JavaScript-heavy menu that was difficult for search engines to parse to a standard, crawlable HTML/CSS menu, immediately improving search engine access to important pages.
Findings & Results
The results of this five-year strategic partnership have been transformative. By focusing on foundational SEO and high-quality, authoritative content, we dramatically increased Eden Green's visibility, traffic, and lead quality.
The "Conversions" metric was refined from tracking all form fills to tracking only Marketing Qualified Leads (MQLs), demonstrating a focus on lead quality over quantity.
Keyword Ranking Accomplishments
- 5,997% - Total keyword growth (pos. 1-100) from June 2020 to May 2025
- 3,598% - Position 1-3 keyword growth from June 2020 to May 2025
- 48,425% - Position 4-10 keyword growth from June 2020 to May 2025
Organic Traffic Growth
1,336% - Clicks growth from June 2020 to May 2025
1809% - Impressions growth from June 2020 to May 2025
2010% - Sessions growth from June 2020 to May 2025