To determine if our client's paid brand search advertising was negatively impacting, or "cannibalizing," their organic brand search traffic, and to identify the optimal level of investment for incremental reach, Eyeful analyzed the complex incrementality within the relationship between their paid and organic search strategies.
Read MoreOur client–a B2B SaaS leader–was struggling to standardize data across multiple channels. They were running siloed campaigns across SEO, SEM, social media, and email. This created several challenges for reporting and strategy.
Read MoreEyeful Media helps Azuga increase organic sessions by 142% and goal completions by 110% with SEO and Content.
Read More