Driving Awareness & Sales for a Specialty Food Brand During Peak Seasonal Demand

Premium retail media placements, when activated during high-intent seasonal moments, can drive more than short-term visibility—they can accelerate conversion and create lasting sales impact. For this specialty food brand, a strategically timed homepage feature proved effective in introducing products to new shoppers while sustaining performance beyond initial exposure.

B2C, Marketplaces, Digital Marketing, CPGThe Eyeful Media TeamDecember 30, 2025paid media, cpg, marketplaces, retail media networks, walmart, b2c

Driving Revenue Growth for a Farm Supply Retailer Despite 22% Reduced Budget

When a 22% reduction hit a farm supply retailer’s media spend, they still needed to meet a goal of 3% year-over-year revenue growth. At Eyeful, we developed an advertising optimization strategy that prioritized top-performing SKUs (Stock Keeping Units) and cut waste without missing sales opportunities. Through automation and close collaboration, the team delivered actual results with fewer resources.

B2C, Paid Search, Digital MarketingThe Eyeful Media TeamOctober 20, 2025paid search, paid shopping, paid media

Maximizing Revenue Through SEO Despite Traffic Headwinds in Retail eCommerce

As a top SEO agency, Eyeful partnered with an apparel retail ecommerce brand after nearly a year of falling organic revenue. The big question: Is traffic still essential in an AI-driven search world? With a focus on actual customer intent, not just numbers, we led double-digit revenue growth from organic search. Eyeful brought a clear, data-backed, retail-specific approach that changed the way this brand looked at SEO.

B2C, SEOThe Eyeful Media TeamOctober 2, 2025seo

Paid Shopping Strategy Improves Plan Pacing by 25% and ROAS by 28%

By implementing a performance-based product bucketing strategy, our paid search team increased Return on Ad Spend (ROAS) 28%, improving overall performance for our client.

B2C, Paid SearchThe Eyeful Media TeamSeptember 3, 2024b2c, paid shopping, paid media, paid search

Mastering the Marketplace: A CPG Success Story

Learn how Eyeful Media is helping Partake Foods grow its business through retail media networks & Instacart.

Marketplaces, B2C, Digital MarketingThe Eyeful Media TeamNovember 10, 2023b2c, marketplaces, paid media, cpg

Google Ads Strategy Increases Revenue for Leading Restaurant Chain

Eyeful Media's Paid Search Strategy leads to a 47% increase in Google Ads revenue, with only a 7% increase in ad spend.

Skincare Client Seeks Understanding and SEO Turnaround

Our client saw a significant drop in organic traffic that greatly impacted revenue. They needed insight into the problem and an SEO strategy to correct it.

B2C, Digital Marketing, SEO, Paid SocialThe Eyeful Media TeamOctober 18, 2022

B2C Paid Search and Shopping Case Study

Eyeful Media helps Client scale average weekly spend by 118% and ROAS by 15% through Paid Search and Shopping strategy and management

B2C, Paid Search, Digital MarketingThe Eyeful Media TeamAugust 13, 2022

CPG Marketplace Ads Management Case Study

Eyeful Media manages a Paid Media Marketplace campaign that has increased sales and outperformed industry ROAS benchmarks by 35%.

Digital Marketing, B2C, MarketplacesThe Eyeful Media TeamAugust 13, 2022

CPG Client Seeks New Learnings and Finds Them

Eyeful deploys rapid-fire testing plan across 4 ad platforms to drive in-store sales and 3 ad platforms to generate online sales while testing 7 media mixes across the 7 regions

B2C, Digital Marketing, Marketplaces, Paid Search, Paid SocialThe Eyeful Media TeamAugust 12, 2022