Eyeful Media CEO Antonella Pisani joins More Than Work Podcast with Rabiah Coon

More Than Work is a thought-provoking podcast that shares first-hand accounts from industry leaders who are pursuing their passions and creating opportunities to do work that reflects their core values. The message in every episode reminds us that life is More Than Work. In June, Eyeful Media CEO Antonella Pisani joined host Rabiah Coon to share stories, experiences, and takeaways from her journey on the popular show.

During the episode, Pisani recalled starting her career as a web developer and web designer in a college work-study job. She talked about her professional path from there, which included building websites for a couple of years and then moving into marketing roles in e-commerce at ProFlowers, Guitar Center, JC Penney, and Fossil. 

Gaining experience throughout all areas of digital marketing along the way for the first 20 years of her career, Antonella discussed making the decision to eventually take a year off to recharge. She then recalled how she started helping a friend with a consulting opportunity from there that ultimately led to the launch of her agency, Eyeful Media.

"After some different things happened in life, I decided not to go back full-time right away," Pisani explains. "So I started consulting for about 20 hours per week. I never thought it was going to lead to a company. But, one thing led to another, and through word-of-mouth, it just grew. It went from just me, to just me and some contractors, to a real company now."

The “real” company that Antonella and her team started was ranked #542 on the Inc. 5000 List in 2021 and continues to thrive.

"It's a team of about 25 of us at Eyeful,” Antonella added. “About a third of what we do is digital strategy work. Helping companies that either are thinking about entering e-commerce for the first time, or they've been in it and plateaued a bit, and are just trying to hit the gas. Then, about 70% of what we do is run paid search, SEO, paid social and copywriting campaigns."

One of the most impactful and inspiring areas of the podcast conversation centered around cultures of service and how Antonella strives to make Eyeful Media More Than Work for her teammates and clients. She talked about her goal of building Eyeful with a service-first culture along with her passion for volunteerism and giving back to the community.

"Focusing deeply on the culture that we've created, which is a culture of kindness and generosity, is one of our goals as we grow,” Antonella said. “I think people [at Eyeful] are very comfortable asking for help when they need help, raising their hands, and colleagues being just amazing about jumping in to help each other out. “As we frequently see, someone from the paid search team will jump in to help the SEO person with a deck, clean it up, and get it out. It's a pretty cool thing to have built and very different from the cultures I've seen.”

For more on building cultures of service and other great topics discussed in this podcast episode, visit RabiahCoon.com and listen to Season 6, Episode 1 with Antonella Pisani. To book Antonella on your podcast, contact us here.

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